Monday, March 7, 2011
Best Ways to Utilize the Google Keyword Tool
We all have an amazing free tool at our disposal which instantly shows us demand. It's called the Google Keyword Tool.
To use this tool, simply enter a word or phrase, and click on the search button. The Google Keyword Tool will then show you the term you entered, along with several other related terms. Google can effectively show you demand as they publish the Global Monthly searches for the respective term in the Google search engine. We like to compare this data to free Gold! Here below are 4 ways to take advantage of the Google Keyword Tool:
1) Identify the Phrases that Users Use
This tool shows you what is on a customer’s mind. So, you can find out for example, when someone wants a credit card, what specific keyword they enter into Google. This tool can help when writing marketing copy or slogans as you can see the popular terms on someone’s mind in regards to a given keyword. The tool allows you to make marketing decisions more easily as you can see what users are thinking about when they are looking for a given product or service.
2) Compare The Demand Between Two Terms
You often may not know which of two terms will make more of an impact with users. When comparing the search volume for two keywords, you can instantly see which one has more popularity and demand on the web. Are people more interested in blue baseball caps or red baseball caps? Google can tell us in 5 seconds!
3) See Related Terms For Any Term
When you enter in “credit card”, Google will show you tons of related terms. You can see, for example, several other terms that users search for which include the keyword credit card. This of course is valuable data as you can drill down deeper into a given term to learn more specific things users are looking for which include that given term.
4) Find New Terms And Ideas Which Have Demand Behind Them
The Google Keyword Tool is an amazing research tool to help identify new terms, which you may not have previously realized, have demand behind them. For example, you can type in a slew of keywords, and find related terms, and then quickly export all of the data to a CSV format, to see a list of keywords and the demand behind them. In doing this, you will probably notice new keywords and new areas of interest in your niche that you may not have known previosuly existed.