How To Choose Domain Name

Choosing a domain name for a website is one of the vital steps you have to make when developing a website. Just imagine, thousands of new domain names are registered every day. So, finding a website domain name takes a lot of time and patience. Let’s go a little deeper into the subject of domain names and outline a few tips on how to choose domain name and what to keep in mind when selecting the domain.

What is a website domain name

The domain name is a unique alphanumeric name consisting of English letters, numbers 0-9, and hyphens (-). A domain name can be up to 60 characters, but, we recommend to avoid choosing long domains and get a domain name length to be less than 25 characters. Shorter domain names are easy to remember, easy to type and easy to promote.

Every domain name has a suffix or extension. The extension indicates which type of organization or country it belongs to. Most common domain name suffixes are: .com – commercial business .biz – business .org – organizations .gov – government agencies .net – network organizations .info – informational.

Domain name keywords

To develop the right domain name, select the keywords which are short, easy to remember and relevant to the website topic.

Avoid long domain names

A domain name length can be up to 60 characters. But, we recommend it to be less than 25 characters because shorter domain names are easy to type, hard to misspell, easy to remember and promote.

No hard-to-spell words

Avoid using hard to spell and hard to remember words. The website domain name should be easy for your website users to remember and type.

Domain name marketability

When choosing a domain name for a business project and/or e-commerce website, remember about its commercial attractiveness. For example, imagine your domain name in a commercial and think of how it will look there.

Domain name availability

Check domain name availability to avoid legal issues. Avoid domain names that are similar to existing ones.

Now let’s sum up the key ideas. To be successful, your domain name should be: easy to spell, easy to remember, easy to read, easy to type, commercially attractive, not too long, not too short, reflect the website idea/ subject and unique. Generally, whatever the domain name you choose, keep in mind what we have mentioned above. Good luck on choosing the domain name for your new website!

How To Choose Best Keywords For Domain Name

The Issue of Keywords in Domain Names

Author: Pat Boardman

The official story of search engines like Google is that their algorithms are sophisticated enough to highlight keywords in domain names yet not give them any added weight or consideration. In daily observation there seem to be exceptions. In one study 48% of people noticed keywords were a noticeable factor in Google searches. In fact, SEOs report seeing keywords in the domain factor all the time. According to inside sources keywords have the same weight anywhere in the page URL.



The modern convenient way to find out information is to send bits of computer magic with two or three details you know about the subject matter, and it will go out into the Web and return with mountains of answers from which to choose. Words running for words sooner or later get you the information you want.



Very few Internet searches are based on one word on its own: a second word normally qualifies the search to information that is common to both and then narrow down the number of things that can be associated with those two words and bring up the web sites where they are most plentiful, Sometimes more words are needed to make the search more specific.



In some industry sectors there are a limited number of key phrases available so some thought should be given to having a certain word as part of a domain name, considering how often a word like "limo" is used as at least one-half of the search term in the limousine rental industry. The fact that an exact match is a possibility in so many searches makes it an important decision when there are many competitors trying to rank for the same words. Identifying the profession can provide some certainty that the web site will rank, with or without back links. Having a trade or product identified in your brand is wise, as it is in the name of your web site.



The domain can therefore include your brand and your major keyword to make clear what you do or where you do it. Thus, "Smithville Plumbers" would come up on top if someone was in Smithville, had a plumbing problem, then went over to the computer and typed those two words, "Smithville" and "plumbers" into a search bar to call for assistance.



Other opportunities exist to include keywords in your message content, without overdoing it (or "keyword stuffing") which can get penalized. Inner page URLs and sub-domains, headers, tags, and anchor text are all spaces that should be filled with identifying terms. Measuring the "keyword density" of the text on each page should be performed by the SEO consultant to make sure there are a maximum of 3% keywords within the content.



More important is the factor of "quality" of the web site. Keywords can't be ignored when selecting domain names or developing brands but once the search engines consider a page high-quality entity on the Web with a clear purpose and message then it will rank higher in searches. The days of temporary takeovers are over, it is not as easy to displace an established site as it once was.



If the decision is to use keywords when purchasing the domain name, you have the option of putting in dashes to make the words stand out separately, both to humans and the search engines. Two dashes maximum should be used. The search engines can still usually read the words if there are no dashes unless a different word exists by chance from consecutive letters in different words. Domain name registration forms will offer both choices, in order for you to be aware that you can reserve other available domain name combinations as well to prevent others from taking them over.



Pat Boardman is an SEO Consultant writing in respect to domain names registrar company Sibername, who also provide web hosting internationally.

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