Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
It has tools that let the webmasters:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
- Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
- List internal and external pages that link to the site
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
- View statistics about how Google indexes the site, and if it found any errors while doing it
- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
1. Errors
Google Webmaster Tools will show all sorts of errors with a site. Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling. That’s good to know incase someone accidently blocks to much.
Google Webmaster Tools will show all sorts of errors with a site. Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling. That’s good to know incase someone accidently blocks to much.
Google Webmaster Tools Error Report
2. Set Site Defaults
Tell Google to show your page with the www or without, set a geographic target and select if you want the images show up in Google’s enhanced image search; aka Google Image Labeler.
Tell Google to show your page with the www or without, set a geographic target and select if you want the images show up in Google’s enhanced image search; aka Google Image Labeler.
Google Webmaster Tools Site Defaults
3. Analyze Meta Descriptions and Title Tags
Google will provide a list of URLs that have duplicate title tags or duplicate meta descriptions as well as if there are pages with to short, or to long, meta descriptions or titles.
Google will provide a list of URLs that have duplicate title tags or duplicate meta descriptions as well as if there are pages with to short, or to long, meta descriptions or titles.
Google Webmaster Tools Analyzing Meta Data
4. Top Search Queries
Ever wondered what people search for that your show up for? Outside of the obvious of course. This type of information is available in Google Webmaster Tools. It shows what a site is showing up for and what people are clicking though on along with your ranking. It can even be filtered by type of search (web, image, mobile) and by country.
Ever wondered what people search for that your show up for? Outside of the obvious of course. This type of information is available in Google Webmaster Tools. It shows what a site is showing up for and what people are clicking though on along with your ranking. It can even be filtered by type of search (web, image, mobile) and by country.
Google Webmaster Tools Top Search Queries
5. Manage Sitelinks
If a site is lucky enough to get an additional block of links under their listing in Google, these can be managed in Google Webmaster Tools. You can’t tell Google what pages to add, but you can tell Google not to show a sitelink it has created.
If a site is lucky enough to get an additional block of links under their listing in Google, these can be managed in Google Webmaster Tools. You can’t tell Google what pages to add, but you can tell Google not to show a sitelink it has created.
Google Sitelinks
6. Enhance 404 Error Pages
Google can provide a bit of JavaScript that can be embed on a 404 error page so that when it loads, Google will try to guess what the user was looking for based on what Google has indexed. It also comes with a handy Google site search box.
Google can provide a bit of JavaScript that can be embed on a 404 error page so that when it loads, Google will try to guess what the user was looking for based on what Google has indexed. It also comes with a handy Google site search box.
Google Webmaster Tools Enhanced 404 Error Pages
These are just a few of the features of Google Webmaster Tools. Google continues to add additional features and functionality and we can only hope other search engines follow suit.
Get Google's view of your site and diagnose problemsSee how Google crawls and indexes your site and learn about specific problems we're having accessing it.
Discover your link and query trafficView, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.
Share information about your siteTell us about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like the URLs we index to appear.
